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Anotace knihy

Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Business Development For Dummies
• Autor: Anna Kennedy
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 424
• EAN: 9781118962718
• ISBN: 1118962710
• ID: 04953177
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 776 g
• Rozměry: 235 × 187 × 24 mm
• Datum vydání: 06. March 2015

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