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• Parametry knihy
• Anotace
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Anotace knihy

Organizations of all kinds forge their brand's strategic trajectory on a daily basis, whether consciously or unintentionally. This occurs through deliberate planning and execution, chastening of market fads, or response to a competitive threat. Whatever the root cause, a direction emerges and the consequences unveil themselves somewhere along the brand's journey. The primary value of the Brand Triad Model is that of a strategic assessment and repositioning tool for business managers and marketers alike. This is, by no means, a "silver bullet" axiom for all business ailments. The real value lies in the discovery and recognition process to uncover your brand's current state. In a world that moves at breakneck speeds, parsing out time to step back and take stock of your business and future direction is not only important, but healthy.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business studies: general

• Plný název: Brand Triad
• Podnázev: Toolbox for Strategic Brand Assessment and Repositioning
• Autor: Bill Nissim
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 132
• EAN: 9780595525843
• ISBN: 9780595525843
• ID: 07372705
• Nakladatelství: iUniverse
• Hmotnost: 198 g
• Rozměry: 216 × 141 × 9 mm
• Datum vydání: 04. November 2008

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