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Anotace knihy

Symbols increasingly dominate international communication. The events of 9/11 and the ongoing war against terrorism demonstrate their power. Yet few understand them. Now, more than ever, it is important to understand symbols in a global context. Battle of Symbols examines 9/11 and current events in light of global symbolism. While 9/11 represented the beginning of the war against terrorism, the real "battle of symbols" started long before September 11th and will continue long after the fall of Osama bin Laden or Saddam Hussein. The book defines current global symbols and observes the response of the American symbolism industry to the events of 9/11. As Fraim notes, the events of 9/11 offered a rare opportunity to observe how American symbols are created (by Madison Avenue advertising and Hollywood entertainment), communicated (by New York media) and managed (by Washington public relations). One of the more hopeful outcomes of 9/11 was the instigation of an international dialogue about the power of symbols. From this continuing dialogue America and the world have gained a new awareness of the growing power of symbols. Whether this awareness will lead to a new understanding of symbols on a national and global scale is one of the most important questions facing America (and the world) today.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Battle of Symbols
• Podnázev: Global Dynamics of Advertising, Entertainment & Media
• Autor: John Fraim
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 418
• EAN: 9783856306205
• ISBN: 9783856306205
• ID: 06414990
• Nakladatelství: Daimon Verlag
• Hmotnost: 590 g
• Rozměry: 209 × 141 × 26 mm
• Datum vydání: 01. January 2003

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