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Anotace knihy

In 50 Ideas You Really Need to Know: Management Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In fifty bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, Boston Matrix, are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, supply and demand, and covers the latest commercial concepts from the online world.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: 50 Management Ideas You Really Need to Know
• Autor: Anthony Clavane
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 240
• EAN: 9781780875835
• ISBN: 1780875835
• ID: 01222099
• Nakladatelství: Quercus Publishing
• Hmotnost: 258 g
• Rozměry: 216 × 133 × 18 mm
• Datum vydání: 02. August 2012

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