Mohlo by se vám také líbit

Více informací o knize Winning in Asia, European Style

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 168 bodů

Anotace knihy

Despite the regional currency crisis of 1997-1998, Asia Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives. In addition to a novel theoretical framework to analyze strategy, three chapters focus on investment trends in Asia, lobbying in Asia and the EU. The book includes original case studies of the air transport, automobile, software, and finance sectors.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Winning in Asia, European Style
• Podnázev: Market and Nonmarket Strategies for Success
• Autor: Vinod K. Aggarwal
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 304
• EAN: 9780312239138
• ISBN: 0312239130
• ID: 04579776
• Nakladatelství: St Martin's Press
• Hmotnost: 478 g
• Rozměry: 222 × 141 × 25 mm
• Datum vydání: 18. October 2001

Oblíbené z jiného soudku

---

---

---