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Anotace knihy

This book provides students with an in-depth understanding of the concepts, frameworks and processes used to analyze and present visual data for better decision-making. Expert contributors provide guidance in translating complex concepts from large data sets and how this translation drives management practice.

The book’s first part provides a descriptive consideration of state-of-the-art science in visual design. The second part complements the first with a rich set of cases and visual examples, illustrating development and best practice to provide students with real-world context. Through their presentation of modern scientific principles, the editors inspire structured discussions of audience and design, recognizing differences in need, bias and effective processes across contexts and stakeholders.

This cutting-edge resource will be of value to students in business analytics, business communication and management science classes, who will learn to be capable managers through the effective and direct visual communication of data. Researchers and practitioners will also find this an engaging and informative book.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Visual Analytics for Management
• Autor: Elliot Bendoly, Sacha Clark
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 176
• EAN: 9781138190719
• ISBN: 9781138190719
• ID: 10919097
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 452 g
• Rozměry: 229 × 152 mm
• Datum vydání: 01. December 2016

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