Kód: 06398217
How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book presents academic research on virtual social identity, explores consumer behav ... celý popis
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How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book presents academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.
Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Social groups
2078 Kč
Osobní odběr Praha, Brno a 12903 dalších
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