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Anotace knihy

This volume presents a variety of theoretical and empirical approaches to assessing the relationship between media management and social responsibility. The contributions highlight various issues in media management such as the relations between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further main topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Value-Oriented Media Management
• Podnázev: Decision Making Between Profit and Responsibility
• Autor: Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 240
• EAN: 9783319510064
• ISBN: 3319510061
• ID: 15467179
• Nakladatelství: Springer International Publishing AG
• Hmotnost: 541 g
• Rozměry: 235 × 155 × 19 mm
• Datum vydání: 08. May 2017

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