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Více informací o knize Value Innovation Portfolio Management

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• Anotace
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Anotace knihy

The quest for successful products - along with a simple, effective, and predictable way to determine in advance which ones will be successful - is a major concern for nearly every company out there. Most firms use traditional financial projections to select the best products, and many are often frustrated by under-achievement, lower than expected profits, and sometimes outright failure. "Value Innovation Portfolio Management" presents a pioneering new product-selection method based on high customer value, better business strategy alignment, and optimal investment intensity - allowing businesses to find success more often with new products. This ground-breaking new method is backed up by numerous case studies and examples that demonstrate significantly improved results using customer value as the yard-stick for product development.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Value Innovation Portfolio Management
• Autor: Sheila Mello, Wayne Mackey, Ronald Lasser, Richard Tait
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 296
• EAN: 9781932159578
• ID: 05032124
• Nakladatelství: J Ross Publishing
• Hmotnost: 517 g
• Rozměry: 229 × 152 × 20 mm
• Datum vydání: 30. September 2006

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