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Více informací o knize User-based Innovation in Services

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Anotace knihy

This book demonstrates pioneering work on user-based service innovation using an analytical framework. This approach involves understanding the needs of users, the service firms collaborating with them, and recognising the fact that users are innovators and, as such, services develop whilst in use. As well as presenting case studies, the book discusses theoretically what user-based innovation means in the context of services. Three main fields are analysed: user-based innovation in knowledge-intensive business service, user-based innovation in public services, and models and methods for structuring user-based innovation. Incorporating both an academic and analytical approach, this insightful book will be a source of inspiration for researchers in innovation and services. Graduate and postgraduate students in business administration and innovation, as well as administrators in public administrations and executive managers in service firms will also find plenty of important information in this invaluable resource.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business innovation

• Plný název: User-based Innovation in Services
• Autor: Jon Sundbo, Marja Toivonen
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 432
• EAN: 9780857931955
• ID: 04743071
• Nakladatelství: Edward Elgar Publishing Ltd
• Hmotnost: 764 g
• Rozměry: 234 × 156 × 28 mm
• Datum vydání: 29. December 2011

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