Mohlo by se vám také líbit

Více informací o knize Trademark Valuation, Second Edition - A Tool for Brand Management

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 179 bodů

Anotace knihy

This book is a practical and useful resource for valuing trademarks. The Second Edition of "Trademark Valuation" is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition . Considers methods to determine the real value of your trademark and exploit its full potential. Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations. Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Trademark Valuation, Second Edition - A Tool for Brand Management
• Autor: Gordon V Smith
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 368
• EAN: 9781118245262
• ISBN: 1118245261
• ID: 01994872
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 762 g
• Rozměry: 185 × 255 × 31 mm
• Datum vydání: 15. November 2013

Oblíbené z jiného soudku

---

---

---