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Anotace knihy

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. "The Toyota Strategy" tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies. - Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda. - Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties. - Discover why Toyota thinks giving back to Japan and the world is a smart idea. - Learn how a national healthcare system is a good thing for business. This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.

Parametry knihy

Zařazení knihy Knihy v angličtině Humanities Philosophy Non-Western philosophy

• Plný název: Toyota Strategy
• Autor: Masaaki Sato
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 224
• EAN: 9781934287231
• ID: 04330571
• Nakladatelství: TURNAROUND PUBLISHER SERVICES
• Hmotnost: 340 g
• Rozměry: 216 × 140 × 34 mm
• Datum vydání: 02. November 2008

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