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Anotace knihy

This is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. The book reflects current practices by integrating, social media and e-marketing throughout, emphasising the sustainability of tourism including concepts such as ethical tourism and green marketing. International case studies are integrated throughout to show practical realities of tourism marketing. This innovative, accessible yet academically rigorous introduction to contemporary tourism marketing is essential reading for all Tourism students.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Tourism Marketing
• Autor: Alastair Morrison, Ulrike Gretzel
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 758
• EAN: 9780415726368
• ISBN: 9780415726368
• ID: 01015043
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 1730 g
• Rozměry: 358 × 246 × 49 mm
• Datum vydání: 30. March 2022

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