Mohlo by se vám také líbit

Více informací o knize The Platform Playbook

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 66 bodů

Anotace knihy

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.

Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today s digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect.

Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, The Platform Playbook equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Plný název: The Platform Playbook
• Autor: Leeya Hendricks
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 371
• EAN: 9783032080301
• ISBN: 3032080304
• ID: 49598581
• Nakladatelství: Springer-Verlag GmbH
• Hmotnost: 729 g
• Datum vydání: 15. February 2026

Oblíbené z jiného soudku

---

---

---