Kód: 11348566
A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, an ... celý popis
Nákupem získáte 129 bodů
A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax laws, financial managers will have to learn to put a monetary value on trade names.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
1286 Kč
Osobní odběr Praha, Brno a 12903 dalších
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