Kód: 06829097
Creativity has increasingly become one of the most decisive factors in today's business environment. Any organizational asset other than human creativity can easily be copied by competition. Technology has replaced man as a pure p ... celý popis
Angličtina
Nákupem získáte 167 bodů
Anotace knihy
Creativity has increasingly become one of the most decisive factors in today's business environment. Any organizational asset other than human creativity can easily be copied by competition. Technology has replaced man as a pure producer. This is not a threat, but an opportunity towards true humanity: Mihaly Csikszentmihalyi stated already: "Of all human activities, creativity comes closest to providing the fulfillment we all hope to get in our lives." The Creativity Enhancing Work Environment starts by analyzing the theoretical foundations of creativity, develops an attempt towards a theoretically optimal environment, both social and physical, to foster organizational creativity and ends with an empirical study examining the reality in today's organizations providing original quotes. Participating companies are from many different industries and include Google and several other, mostly German, organizations whose wish to remain anonymous was respected.
Parametry knihy
1668 Kč
Angličtina
Osobní odběr Praha, Brno a 47512 dalších
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