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Anotace knihy

STOP SELLING TO MANAGERS. START PARTNERING WITH EXECUTIVES.

You have a plan until you get punched in the face.

In B2B sales, that punch usually happens in the C-Suite. You have a perfect pitch, a great product, and a champion in middle management. You walk into the boardroom confident. Ten minutes later, the CEO checks their watch, asks a question you didn't anticipate, and the meeting-and the deal-is over.

Why do talented sales professionals consistently hit a wall with executives?

It is not a lack of effort. It is a lack of translation. The strategies that work on mid-level managers-features, functions, and efficiency-are the exact things that get you ejected from an executive office.

The C-Suite Sales Code is not a theoretical textbook. It is a condensed, 80-page field manual for the modern sales professional. It strips away the fluff to give you the exact neuroscience-based frameworks you need to access, influence, and close the people who actually sign the checks.

Inside this playbook, you will discover:

• The 3x3 Access Method: How to bypass gatekeepers and filters to get a seat at the table using strategic insight rather than "checking in."

• The Executive Priority Hierarchy: Why pitching "efficiency" gets you delegated, and how to pivot to "Competitive Advantage" to keep the CEO's attention.

• Strategic NEPQ Discovery: How to stop interrogating executives with 20 questions and start facilitating a conversation that makes them convince themselves to buy.

• Value Architecture: How to build a business case that survives the CFO's scrutiny by quantifying strategic risk and "Scenario Planning."

• The Mutual Action Plan (MAP): The tool that transforms a risky contract into a managed investment, ensuring implementation success and bridging the "Trust Gap."

• Decision Facilitation: Why "Always Be Closing" kills executive deals, and how to use "Assumptive Partnership" to let the deal close itself.

Based on Hard Science, Not Sales Tricks.

Drawing on the neuroscience of decision-making (Damasio, Kahneman) and the principles of scientific influence (Cialdini), this book reveals how the executive brain actually processes risk and value. You will learn why executives trust their own conclusions more than your presentation-and how to guide them there.

This is the missing link in your sales training.

Whether you are an Account Executive chasing your first enterprise logo or a VP looking to upskill your team, this book is your blueprint.

Read it in an hour. Use it to win for a career.

Scroll up and grab your copy today to crack the code.

Parametry knihy

• Plný název: The C-Suite Sales Code
• Podnázev: The Field Manual for Accessing, Influencing, and Closing Executive Decision Makers
• Autor: John F Martin
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 80
• EAN: 9798277289228
• ID: 50627142
• Nakladatelství: Independently published
• Hmotnost: 162 g
• Rozměry: 229 × 152 × 5 mm
• Datum vydání: 04. December 2025

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