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Více informací o knize Success Factors of Regional Strategies for Multinational Corporations

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Anotace knihy

This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on the regional success of MNCs as well as the interaction effects of regional orientation and inter-regional distance are investigated. The model is evaluated by means of the partial-least-squares (PLS) method on the basis of a survey-based inquiry of the Fortune Global 500 firms with success indicator data for a period of nine years. The findings highlight the importance of considering the different degrees of contextual influence in the design of regional strategies, where low degrees of regional management autonomy and high levels of regional product/service adaptation are found to be appropriate for MNCs to be regionally successful.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics Political economy

• Plný název: Success Factors of Regional Strategies for Multinational Corporations
• Podnázev: Appropriate Degrees of Management Autonomy and Product Adaptation
• Autor: Patrick Heinecke
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 292
• EAN: 9783790828313
• ISBN: 3790828319
• ID: 01738312
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 480 g
• Rozměry: 18 × 155 × 236 mm
• Datum vydání: 24. February 2013

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