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Anotace knihy

Strategic planning suffers from several perceptions: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse, having no worthwhile impact at all. This book aims to help them, by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation, and the flexibility to adapt the process to focus on what really matters to the organisation

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Strategy Journeys
• Autor: David Booth
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 134
• EAN: 9781138696761
• ISBN: 9781138696761
• ID: 10040367
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 256 g
• Rozměry: 245 × 176 × 8 mm
• Datum vydání: 13. September 2016

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