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Více informací o knize Strategy in Crisis: Why Business Needs a Completely New Approach

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Anotace knihy

Companies have forgotten the art of strategic thinking. Existing strategic models, established decades ago, are obsolete in the current economy. Without the appropriate strategy tools, management has turned inward on issues such as reengineering and has relied upon shorter term market perspectives. As a result companies around the globe have failed or lost substantial parts of their market shares.In "Strategy in Crisis", Michael de Kate-Silver offers a unique model for corporate strategic planning. His "Market Commitment" model focuses on competitive advantage in performance, service, emotional connection with customers, and price. It instructs companies on how to develop a long term vision along with the necessary commitment to see it through, and demonstrates the link between a company's ability to connect with its customers and its ability to anticipate new opportunities.

Parametry knihy

• Plný název: Strategy in Crisis: Why Business Needs a Completely New Approach
• Autor: Michael De Kare-Silver, Christoph Gassenschmidt
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 320
• EAN: 9780814718995
• ISBN: 081471899X
• ID: 11537668
• Nakladatelství: New York Univ Pr
• Hmotnost: 608 g
• Rozměry: 241 × 160 × 24 mm
• Datum vydání: October 1997

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