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• Anotace
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Anotace knihy

This is the first book to describe the history of the innovation of the bank card, from development to commercialization. It describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with all the major players in the bank card industry Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International and Europay. The result is a clear and penetrating insight into all aspects of the bank card market.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business competition

• Plný název: Strategies of Competition in the Bank Card Business
• Autor: Jarunee Wonglimpiyarat
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 124
• EAN: 9781903900550
• ISBN: 1903900557
• ID: 05130157
• Nakladatelství: Sussex Academic Press
• Hmotnost: 212 g
• Rozměry: 232 × 159 × 8 mm
• Datum vydání: 01. February 2005

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