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Více informací o knize Strategic Organizational Communication - In a Global Economy 7e

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Anotace knihy

Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies

Parametry knihy

Zařazení knihy Knihy v angličtině Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Plný název: Strategic Organizational Communication - In a Global Economy 7e
• Autor: Charles R. Conrad, Marshall Scott Poole
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 520
• EAN: 9781444338638
• ISBN: 1444338633
• ID: 02470825
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 998 g
• Rozměry: 244 × 189 × 25 mm
• Datum vydání: 09. February 2012

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