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Anotace knihy

For courses in Strategic Management or Policy in Hospitality Programs. Based on scientific research within the industry, this book outlines a strategic model that can be used to improve decision making and policy within the hospitality field. Combining quality research and experience, it discusses key topics such as: environmental scanning, competitive strategies, structure and implementation, and performance. Placing a responsibility on the learner, the book offers a combination of cumulative learning exercises, simulated decision making settings, and a text specific website. This edition clearly discusses the role of strategy in creating firm value and growth and stresses the relationship between leadership theory, strategic thinking and financial management.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries

• Plný název: Strategic Management in the Hospitality Industry
• Podnázev: Pearson New International Edition
• Autor: Michael Olsen
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 368
• EAN: 9781292027418
• ISBN: 129202741X
• ID: 02381905
• Nakladatelství: PEARSON Education Limited
• Hmotnost: 888 g
• Rozměry: 218 × 279 × 17 mm
• Datum vydání: 01. November 2013

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