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Více informací o knize Strategic Decision Making - A Case Study Review

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Anotace knihy

Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Note: 1.8, University of Strathclyde, Sprache: Deutsch, Abstract: This paper describes the potential benefit of decision analysis, a process helping decision makers to gain a deeper understanding of their complex issues they face. Especially in the world of corporate business many decisions are complicated and need to consider a wide range of criteria and issues. Multiple Attribute Value Analysis (MAVA) addresses the issues of problem structuring as a useful support for decision making in practice, and for this purpose I will use V.I.S.A1 software to document and structure the decision making process. This paper is divided into three chapters/tasks. Chapter 1: Reports on an investigation into ADMECO s strategic decision making process Chapter 2: Reflections on the use of Multiple Attribute Value Theory (MAVT) Chapter 3: A descriptive analysis of a case study: Giving up the smoke: A major institution investigates alternatives to being sited in the city

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Plný název: Strategic Decision Making - A Case Study Review
• Podnázev: Making Decisions
• Autor: Andreas Keller
• Jazyk: Němčina
• Vazba: Brožovaná
• Počet stran: 24
• EAN: 9783656005100
• ISBN: 3656005109
• ID: 01668374
• Nakladatelství: Grin Verlag
• Hmotnost: 45 g
• Rozměry: 210 × 148 × 2 mm
• Rok vydání: 2011

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