Kód: 06724149
Sport, Culture and Advertising
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods.
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 288
Nakladatelství: Taylor & Francis Ltd, 2004
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Anotace knihy
Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries
4949 Kč
- Plný název: Sport, Culture and Advertising
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 288
- EAN: 9780415339919
- ISBN: 9780415339919
- ID: 06724149
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 690 g
- Rozměry: 234 × 156 × 20 mm
- Datum vydání: 25. November 2004
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