Kód: 06724082
Sport Brands
Autor Guillaume Bodet
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing manageme ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 208
Nakladatelství: Taylor & Francis Ltd, 2013
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Anotace knihy
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy a
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries
5474 Kč
- Plný název: Sport Brands
- Autor: Guillaume Bodet
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 208
- EAN: 9780415532846
- ISBN: 9780415532846
- ID: 06724082
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 446 g
- Rozměry: 244 × 163 × 16 mm
- Datum vydání: 22. February 2013
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