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Více informací o knize Social Media and Africa's Public Sector

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Anotace knihy

This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions' operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services.Providings practical guidance on the use of social media in Africa's public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Economics Development economics & emerging economies

• Plný název: Social Media and Africa's Public Sector
• Podnázev: Perspectives on Contemporary Issues
• Autor: Eric Kwame Adae, Kojo Kakra Twum, Robert Ebo Hinson, Helen Inseng Duh
• Jazyk: Angličtina
• Vazba: Pevná
• EAN: 9783031226410
• ID: 42074925
• Nakladatelství: Springer International Publishing AG
• Rozměry: 210 × 148 mm
• Rok vydání: 2023

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