Kód: 04775757
The West cannot afford to ignore China. Not only is China one of the few markets in the world that is still showing healthy signs of growth, but Chinese companies are increasingly coming out into the wider world and competing with ... celý popis
Angličtina
2646 Kč

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Anotace knihy
The West cannot afford to ignore China. Not only is China one of the few markets in the world that is still showing healthy signs of growth, but Chinese companies are increasingly coming out into the wider world and competing with Western firms on their own turf. China is the coming economic superpower of the Twenty-first-century, and now is the time to start understanding China and building relationships to it. This book aims to describe some features of the Chinese business environment and culture, including the origins and development of that culture, and introduce Western business people to some of the key features, as well as some of the less obvious ones. It offers cautionary tales and warnings of risk, along with advice on how the latter can be overcome. It breaks down a number of misconceptions about China and offers managers a more realistic view of management in China today.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management International business
2646 Kč
Angličtina
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