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Více informací o knize Signaling Family Firm Identity

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Anotace knihy

Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Ownership & organization of enterprises

• Plný název: Signaling Family Firm Identity
• Podnázev: Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer
• Autor: Sandra Wolf
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 163
• EAN: 9783658206710
• ISBN: 3658206713
• ID: 18680601
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 454 g
• Rozměry: 210 × 148 × 11 mm
• Datum vydání: 17. January 2018

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