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Anotace knihy

This textbook is concerned with how executives can effectively manage a complex and costly sales technology initiative in order to get the most out of it. In particular, the textbook begins by providing the reader with a detailed discussion on the various technologies that are being used by sales organizations. It then provides an exhaustive review of the factors that might lead to effective sales technology implementation and presents a managerially relevant conceptual framework, which illuminates the mediating pathways from using the system to salesperson productivity.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Sales Technology
• Autor: Panagopoulos
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 180
• EAN: 9781606491164
• ISBN: 1606491164
• ID: 01220021
• Nakladatelství: Business Expert Press
• Hmotnost: 290 g
• Rozměry: 229 × 153 × 9 mm
• Datum vydání: 14. June 2010

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