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• Anotace
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Anotace knihy

Sales success is rooted in a fundamental understanding of how customers think, buy, and react to sales professionals and the sales process. Sales Is a Contact Sport takes you on a unique journey towards understanding the basic emotional nature of people and applies that knowledge in building practical sales strategies that produce results. You'll be introduced to such concepts as: -People are Complex, but they are Consistently Complex -Customers Feel First and Rationalize Later -What All Customers Crave... -If You Live by Price, You Die by Price...Overcoming the Competitions Lower Price -Customer Perception Doesn't Need to be Accurate, Just Favorable -Value is in the Eye of the Beholder Sales Is a Contact Sport is a practical book...a must read for anyone wanting to take their production results to the next level.

Parametry knihy

• Plný název: Sales Is a Contact Sport
• Podnázev: Practical Advice and Ideas for Building Sales Expertise and Increasing Sales Production
• Autor: Anthony D. Cefalu
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 212
• EAN: 9781425921392
• ISBN: 9781425921392
• ID: 08438675
• Nakladatelství: AuthorHouse
• Hmotnost: 236 g
• Rozměry: 203 × 127 × 12 mm
• Datum vydání: 19. July 2006

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