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Anotace knihy

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Return on Ideas
• Podnázev: A Practical Guide to Making Innovation Pay
• Autor: David S. Nichols
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 280
• EAN: 9780470028575
• ISBN: 0470028572
• ID: 04878805
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 752 g
• Rozměry: 246 × 190 × 21 mm
• Datum vydání: 13. April 2007

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