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Anotace knihy

Retailing: Market and Firm Level by V. Kumar delves into the complexities of the retailing industry, providing a comprehensive understanding of both market-level dynamics and firm-specific strategies. This insightful book offers an in-depth exploration of key retail concepts, including consumer behavior, market trends, supply chain management, and the technological disruptions shaping the future of retail.

V. Kumar, a globally recognized expert in marketing, uses real-world case studies and data-driven insights to illustrate how retail firms can leverage customer analytics, optimize pricing strategies, and build effective omnichannel approaches to stay competitive in today's fast-evolving retail landscape. The book addresses challenges faced by retail firms of all sizes, providing practical frameworks for growth, innovation, and sustainable success.

Whether you're a retail professional, a business student, or a marketing strategist, this book equips you with the knowledge to navigate the rapidly changing world of retailing, from the market level to firm-specific considerations. Retailing: Market and Firm Level is a must-read for anyone looking to stay ahead in the competitive retail environment.

Parametry knihy

Zařazení knihy Knihy v němčině Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Wirtschaft - Sonstiges

• Plný název: Retailing
• Autor: Vibrant Publishers
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 278
• EAN: 9781636513058
• ISBN: 1636513050
• ID: 46883094
• Nakladatelství: Vibrant Publishers
• Hmotnost: 407 g
• Rozměry: 229 × 152 × 15 mm
• Datum vydání: 15. November 2024

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