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Více informací o knize Retail Value Chain

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• Anotace
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Anotace knihy

The internationalization and consolidation of retailing is turning the traditional retail industry on its head. International purchasing, fast and efficient operational models and new technologies constantly challenge retailers. Real price competition is just beginning. "The Retail Value Chain" analyses the changes in the retail industry and the strategic options now open to companies. The book describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. The following key topics are explored: Why have hard discounters succeeded in many markets? What are the key success factors of premium retailing? How can traditional retailing respond to competition from new entrants? How will private labels change product development processes and the balance of power in the retail value chain? How can different manufacturers benefit from ECR-collaboration? How do retailers share and use information in collaboration with manufacturers? How will new technologies change the retail value chain? Including expert opinions, real-life case examples and a global study of shopper information sharing, "The Retail Value Chain" is essential reading for both retail practitioners and students of retail and channel marketing.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Distributive industries

• Plný název: Retail Value Chain
• Podnázev: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies
• Autor: Sami Finne, Hanna Sivonen
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 384
• EAN: 9780749454562
• ISBN: 0749454563
• ID: 04675232
• Nakladatelství: Kogan Page Ltd
• Hmotnost: 758 g
• Rozměry: 245 × 169 × 33 mm
• Datum vydání: 03. December 2008

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