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Anotace knihy

This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points. For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation. Such models incorporated interesting concepts relating to space and cross-space elasticity in the design of planograms. Although useful, these models have not addressed the bigger picture of planning store shelf space in a more holistic manner.  It is important to note that the space planning analytics in the book are particularly important in an era where e-commerce is on the rise and brick-and-mortar retailing is declining and experiencing severe crises (the retail apocalypse).This is the first research-oriented book that examines novel problems in store space analytics, triggered by modern-day sensory technologies, customer trackers, and transactional tools (point-of-sales, etc.). In fact, such transformative technologies have prompted the development of new and exciting business practices, accompanied by the need for powerful data-driven models and analyses in retail shelf space and layout planning. The book will facilitate developing algorithms and decision tools that allow a better leverage of the data collected from these mediums.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Operational research

• Plný název: Retail Space Analytics
• Autor: Ahmed Ghoniem, Bacel Maddah
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 196
• EAN: 9783031270574
• ID: 42823932
• Nakladatelství: Springer, Berlin
• Hmotnost: 453 g
• Rozměry: 235 × 155 mm
• Datum vydání: 11. July 2023

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