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Více informací o knize Retail Geography and Intelligent Network Planning

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Anotace knihy

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues which face today's retail and service businesses. * Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia * Numerous global case studies are used to show keys issues * Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment * Describes how retailers can plan their cross channel network strategy for the future

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Distributive industries

• Plný název: Retail Geography and Intelligent Network Planning
• Autor: Mark Birkin, Graham Clarke, Martin P. Clarke
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 296
• EAN: 9780471497615
• ISBN: 0471497614
• ID: 04891753
• Nakladatelství: John Wiley & Sons Inc
• Hmotnost: 656 g
• Rozměry: 251 × 172 × 22 mm
• Datum vydání: 26. April 2002

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