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Anotace knihy

The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government Political structure & processes

• Plný název: Reasoning Voter
• Podnázev: Communication and Persuasion in Presidential Campaigns
• Autor: Samuel L. Popkin
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 302
• EAN: 9780226675442
• ID: 04548458
• Nakladatelství: University of Chicago Press
• Hmotnost: 536 g
• Rozměry: 234 × 159 × 24 mm
• Datum vydání: 01. September 1991

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