Mohlo by se vám také líbit

Více informací o knize Radio, Television and Modern Life

• Parametry knihy
• Anotace
• Oblíbené z jiného soudku

Nákupem získáte 186 bodů

Anotace knihy

Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies in showing students how the history of the media can be enriched by communications theory.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Society & culture: general Cultural studies

• Plný název: Radio, Television and Modern Life
• Autor: Paddy Scannell
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 204
• EAN: 9780631198758
• ISBN: 063119875X
• ID: 04898111
• Nakladatelství: John Wiley and Sons Ltd
• Hmotnost: 316 g
• Rozměry: 228 × 156 × 13 mm
• Datum vydání: 18. November 1996

Oblíbené z jiného soudku

---

---

---