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Více informací o knize Public Relations and Communication Management in Europe

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Anotace knihy

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government Central government

• Plný název: Public Relations and Communication Management in Europe
• Podnázev: A Nation-by-Nation Introduction to Public Relations Theory and Practice
• Autor: Betteke van Ruler, Dejan Vercic
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 515
• EAN: 9783110176124
• ISBN: 3110176122
• ID: 12565182
• Nakladatelství: De Gruyter
• Hmotnost: 910 g
• Rozměry: 230 × 155 × 33 mm
• Datum vydání: 25. March 2004

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