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Anotace knihy

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

Parametry knihy

Zařazení knihy Knihy v angličtině Mathematics & science Chemistry

• Plný název: Products and Process Innovation in the Food Industry
• Autor: Klaus Günter Grunert, Bruce Traill
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 242
• EAN: 9781461284338
• ISBN: 1461284333
• ID: 06795657
• Nakladatelství: Springer, Berlin
• Hmotnost: 410 g
• Rozměry: 235 × 155 × 14 mm
• Datum vydání: 25. July 2012

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