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Více informací o knize Product Planning Essentials

• Parametry knihy
• Anotace
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Anotace knihy

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Product Planning Essentials
• Autor: Kenneth B. Kahn
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 264
• EAN: 9780761919988
• ISBN: 0761919988
• ID: 04684154
• Nakladatelství: SAGE Publications Inc
• Hmotnost: 472 g
• Rozměry: 228 × 152 × 19 mm
• Datum vydání: 10. November 2000

Oblíbené z jiného soudku

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