Kód: 05146847
Product Development for the Service Sector
Autor Robert G. Cooper
The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 288
Nakladatelství: Basic Books, 1999
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Anotace knihy
The authors offer managers of service industries an overview of the principles of product management - such as the creation and testing of development models - and their application in any service industry.
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Industry & industrial studies Service industries
1369 Kč
- Plný název: Product Development for the Service Sector
- Autor: Robert G. Cooper
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 288
- EAN: 9780738201054
- ISBN: 0738201057
- ID: 05146847
- Nakladatelství: Basic Books
- Hmotnost: 528 g
- Rozměry: 229 × 153 × 22 mm
- Datum vydání: 01. October 1999
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