Kód: 10026580
Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consume ... celý popis
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Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. This book deals with this topic.
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques
2406 Kč
Osobní odběr Praha, Brno a 12903 dalších
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