Kód: 04004856
Predictably Irrational
Autor Dan Ariely
Blends everyday experiences with a series of illuminating and often surprising experiments, trying to discover why intelligent, rational people make irrational choices every day. Will appeal to the same market as }Freakonomics{, } ... celý popis
- Jazyk:
Angličtina - Vazba: Brožovaná
- Počet stran: 304
Nakladatelství: HarperCollins Publishers, 2009
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Nákupem získáte 27 bodů
Anotace knihy
Blends everyday experiences with a series of illuminating and often surprising experiments, trying to discover why intelligent, rational people make irrational choices every day. Will appeal to the same market as }Freakonomics{, }Blink{ and }The Tipping Point{.
Parametry knihy
Zařazení knihy Knihy v angličtině Mathematics & science Science: general issues Popular science
268 Kč
- Plný název: Predictably Irrational
- Autor: Dan Ariely
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 304
- EAN: 9780007256532
- ISBN: 0007256531
- ID: 04004856
- Nakladatelství: HarperCollins Publishers
- Hmotnost: 284 g
- Rozměry: 195 × 131 × 25 mm
- Datum vydání: 05. March 2009
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