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Více informací o knize Hired to Fight, Hired to Win

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• Anotace
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Anotace knihy

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.

Parametry knihy

Zařazení knihy Knihy v angličtině Society & social sciences Politics & government

• Plný název: Hired to Fight, Hired to Win
• Autor: DENNIS W. JOHNSON
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 310
• EAN: 9781138786363
• ISBN: 9781138786363
• ID: 03027003
• Nakladatelství: Taylor & Francis Ltd
• Hmotnost: 488 g
• Rozměry: 154 × 230 × 22 mm
• Datum vydání: 25. June 2015

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