Kód: 10969841
Play Bigger
Autor Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn't about beating the competition at the old game. ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 320
Nakladatelství: HarperBusiness, 2016
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Anotace knihy
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.Winning today isn't about beating the competition at the old game. It's about inven
Parametry knihy
718 Kč
- Plný název: Play Bigger
- Podnázev: How Pirates, Dreamers, and Innovators Create New Markets, Slay the Competition, and Run Off With All the Money
- Autor: Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 320
- EAN: 9780062407610
- ISBN: 0062407619
- ID: 10969841
- Nakladatelství: HarperBusiness
- Hmotnost: 427 g
- Rozměry: 229 × 152 × 27 mm
- Datum vydání: 14. June 2016
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