Kód: 02795935
Persuasion Ethics Today
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questio ... celý popis
- Jazyk:
Angličtina - Vazba: Pevná
- Počet stran: 304
Nakladatelství: Taylor & Francis Ltd, 2015
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Anotace knihy
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questio
Parametry knihy
Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Business ethics & social responsibility
5755 Kč
- Plný název: Persuasion Ethics Today
- Jazyk: Angličtina
- Vazba: Pevná
- Počet stran: 304
- EAN: 9780765644718
- ISBN: 9780765644718
- ID: 02795935
- Nakladatelství: Taylor & Francis Ltd
- Hmotnost: 750 g
- Rozměry: 229 × 152 × 19 mm
- Datum vydání: 15. December 2015
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