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Více informací o knize Personal Brand Creation in the Digital Age

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Anotace knihy

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: Personal Brand Creation in the Digital Age
• Autor: Mateusz Grzesiak
• Jazyk: Angličtina
• Vazba: Pevná
• Počet stran: 185
• EAN: 9783319696966
• ISBN: 3319696963
• ID: 18184972
• Nakladatelství: Birkhauser Verlag AG
• Hmotnost: 382 g
• Rozměry: 154 × 216 × 19 mm
• Datum vydání: 03. April 2018

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