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Více informací o knize New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies

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• Anotace
• Oblíbené z jiného soudku

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Anotace knihy

In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).

Parametry knihy

• Plný název: New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies
• Autor: Bastian Halecker
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 250
• EAN: 9783736992887
• ISBN: 3736992882
• ID: 13676384
• Nakladatelství: Cuvillier Verlag
• Hmotnost: 329 g
• Rozměry: 210 × 148 × 13 mm
• Datum vydání: 07. July 2016

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