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Anotace knihy

This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom. It also contains a chapter on intercultural management as well as a case study of Barclaycard International. The authors are specialists from the respective countries. From the reviews: " This reader is an absolute must for all advertisers, agencies and students... " Werben und Verkaufen (Issue 40/2001)

Parametry knihy

Zařazení knihy Knihy v angličtině Economics, finance, business & management Business & management Management & management techniques

• Plný název: More Advertising Worldwide
• Autor: Ingomar Kloss
• Jazyk: Angličtina
• Vazba: Brožovaná
• Počet stran: 346
• EAN: 9783642534706
• ISBN: 3642534708
• ID: 02007210
• Nakladatelství: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnost: 551 g
• Rozměry: 235 × 155 × 20 mm
• Datum vydání: 01. August 2012

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